Putting Fairness First

Agency Network: 
January 2015


Film advertisement created by M&C Saatchi, United Kingdom for Royal Bank of Scotland, within the category: Finance.

Advertising Agency: M&C Saatchi, London, UK
Creative Director: Jason Lawes
Copywriter: Christopher Ross-Kellam
Art Director: Andrew Dawes
Producers: Angela Zabala, Sue Cooke, Mary Fostiropoulos
Planner: Gabrielle Bell
Designer: Jonathan Muddell
Production: Riff Raff Films
Director: Megaforce
Post Production: Glassworks
Audio Post Production: Jungle
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emhollis's picture

I think in general this ad is effective in many ways. For starters they show the character that the audience is supposed to relate to as the "average Joe type". He looks to be in his mid twenties or early thirties, which is the age that many adults start to build their credit and apply for mortgage and personal loans. The lighting of the bank in which he sits gives the sense that the environment is shady while the man in the suit behind the desk is made to look untrustworthy. I really like the use of the musical chairs as the metaphor within the advertisement. They are able to take what is usually a complex issue and make it simple enough that a child would understand and it truly does represent what many go through when dealing with banks with sub par performance. The bank at the end of the advertisement is shown with bright lighting and a woman with a smile on her face greets the man with coffee and sits down in a comfortable setting. Even the way they sit comes into play. Instead of being across the desk from a man in a black suit he is now in chairs that are open to each other speaking with a friendly woman. Well done.

Activity Score 23

Evan Hollis

damnson's picture

Not bad for the sector at all.

Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Different, but did not really work for me.

Activity Score 58797
Web Designer/Developer
halaby87's picture

Not bad it's ok

Activity Score 10502
Marketing Manager |


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