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$50,000

Campaign
Agency Network: 
Published/Aired: 
September 2010

Also From This Campaign 3

Description

Film advertisement created by BBDO, Canada for Royal Bank of Canada, within the category: Finance.

Advertising Agency: BBDO, Toronto, Canada
Creative Director: Peter Ignazi
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Account Management: Lori Davison, Aimee DeParolis, Leanne Lai
VP, Group Account Director: Lori Davison
Planner: Scott Griffith
Producer: Tracey Azzopardi
Director: Scott Corbett
Production Company: Holiday Films, Toronto
Executive Producers: Josefina Nadurata and Derek Sewell
Producer: Andre Fitsialos
DP: Jeff Venditti
Editorial: School Editing, Toronto
Editor: Jon DeVries
Executive Producer: Sarah Brooks
Online Producer: Amanda Lariviere
Online Editor: Paul Binney
Music: Steve Gadsden, Tattoo, Toronto
Casting: Jigsaw
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Highest Rated

gioborde's picture

GREAT!!, this one is the best

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Guest's picture

this one made me laugh

Guest
paumarques's picture

absurdament original!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

LeroyChristian's picture

I LOVE THIS!

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
gioborde's picture

GREAT!!, this one is the best

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

pez's picture

I hate this guys! This is so good!

pez
Activity Score 1804
Creative Director
atb2005's picture

This is creative thinking at its BEST!

atb2005
Activity Score 13557
Guest's picture

éste es el mejor de los tres!!

Guest
Guest's picture

Reminds me of Skittles' pinata man. So, not that original.

Guest
Guest's picture

They are talking about films, not commercials. That scene is not a common one in a film. There are tons of story lines about characters who need money, so they join some competition because everything is on the line, or whatever. That's like saying the skittles character is a rip off of the Tin Man because he is a man created by inanimate objects. Different subject matter, difference context, in my opinion at least.

Guest
Guest's picture

How is this advertising a bank?
Am I missing something?

Guest
Hiperion's picture

I love it!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
velle's picture

ahahaha.....

velle
Activity Score 1550
Copywriter
Guest's picture

I wish they were Canadian bills used, but i like it nonetheless!

Guest
Camiwonka's picture

hhahaha funny

Camiwonka
Activity Score 148
Graphic Designer at EL TIEMPO (Newspaper)
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