Ascot has launched its Royal Ascot campaign for the 2021 event to encourage everyone to ‘be part of the drama’ from wherever they are. This year, with a limited capacity at the venue for the Royal Meeting, it doesn’t mean the magic of the week and thrill of the races can’t be enjoyed by all.
This new campaign – produced in partnership with creative agency isobel – is a play on a Netflix type trailer celebrating all the drama that comes with Royal Ascot. It shows a range of people setting up to celebrate the occasion and enjoying the excitement of the racing in a number of different settings. Some watching from the comfort of their sofa, some hosting a garden party with friends and family, and some even setting up their own car boot picnic on their driveway.
The main film was launched online across owned and paid channels and will be supported by a series of shorter social films encouraging people to ‘order in’ some Royal Ascot magic to add to the atmosphere. Royal Ascot picnic hampers filled with tasty treats, party packs complete with unique Royal Ascot bunting and sweepstake kits, wine cases from the Ascot Wine Club, and a new range of Ascot apparel, accessories and homeware will all be available via the online Royal Ascot Shop.
Film advertisement created by Isobel, United Kingdom for Royal Ascot, within the categories: Gambling, Recreation, Leisure, Sports.
Creative Partner: Rob Fletcher
Creatives: Alexandra Binding, Conor Daly
Agency Producer: Amy Hansen
Account Partner: Sarah Humphreys
Account Director: Emily Powers
Account Manager: Lucy Tittensor
Planning Partner: Steve Hastings
Social Media Director: Zoheb Raza
Production company: Chief Productions
Director: Nate Camponi
Executive Producer: Colin Offland
Producer: Luke Filz
DOP: Simon Hawken
Post Production: Chief Productions