Does Exactly What It Says On The Tin’ has for over 25 years epitomised how easy Ronseal makes DIY tasks. The no-nonsense simplicity of the line has given it a special place in popular culture too, making it one of the most recalled advertising slogans of all time. Our campaign for 2020 features a cast of DIYers who are shown painting, staining and spraying with as much melodrama as an X Factor montage. In the end, Ronseal pulls the rug on their theatrics, exposing them as the drama queens they are. It demonstrates how simple it makes the job, you don’t need to be a big deal out of it – because Ronseal ‘Does Exactly What It Says On The Tin’.
Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.
Production Company: Chief
Creative Director: Richard Pearson
Art Director: Faye Gibbon
Copywriter: Emily Beech
Head Of Planning: Tony Evans
Account Director: Nicola Steel
Director In Charge: Julie Chadwick
Agency Producer: Dave Robinson
Director: Ben Tonge