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Agency Network: 
Published/Aired: 
September 2012

Description

Film advertisement created by BBDO, Italy for Rolling Stone, within the category: Media.

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Copywriter: Matteo Maggiore
Producers: Marijiana Vukomanovic, Chiara Bergamaschi
Illustrator / Animator: Gerardo Del Hierro
Speaker: Alex Rendall
House of production: Svperbe
Sound editing: Eccetera / General Jingle
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NatsN's picture

classy

NatsN
Activity Score 164
Copywriter
jackmancer2017's picture

Haha, love the ending 'what has happened to you?' - I think it plays with a key issue for a lot of people. Great ad!

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
tomaswang's picture

GREAT AD!

tomaswang
Activity Score 10
Copywriter
Temple's picture

It's a very questionable insight that the magazine's readers fall under the wannabee category. And it is also not an adman's business to point to the consumer his possible failures in life. Don't forget you 're the consumer's bitch.

Temple
Activity Score 11341
Creative Director
kalpesh78's picture

'rockin' insight.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

The Monk's picture

Perfect insight for me. Great Job!

The Monk
Activity Score 149
Copywriter at Cheil Italy |

http://www.behance.net/amonestiroli

Chelle Boo's picture

niiiice

Chelle Boo
Activity Score 56
andylefty's picture

I understand Temple's viewpoint. Calling people failures not so cool.

Still it's daring.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

nice ad.

kleenex
Activity Score 58797
Web Designer/Developer
bgajus08's picture

I like the idea. For me, it's positive reinforcement for the Rolling Stone image. Does not make me think about buying a subscription, though. Also, office jockeys may not be on board. They're not all boring "cubicleites".

bgajus08
Activity Score 136
Copywriter
vlads's picture

oh my god! this is cannes!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Rt_solo91's picture

i think they are going for shock value with the consumers, i cant understand why else they would they would point that out.

Rt_solo91
Activity Score 119
Other at Indiana University of Pennsylvania
cwriter79's picture

Rock n' Roll = Tits & Vagina. Got it.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
Bilu's picture

Boooooooom! Great ad!

Bilu
Activity Score 125
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