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Rock & Roll, Street

Published/Aired: 
January 2008

Description

How would it look like if Travolta & Co. had to remake the Grease lightning scene today? The excitement for the first car would be the same... and not much else especially if you have your brand new car for a such a low price. Cheap young car (60 €/ month), cheap young ad. As simple as it gets.

Advertising Agency: Atletico International, Barcelona, Spain
Creative Director: Pepe Colomer & Josep M. Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Account Director: Flocelo Puig
Account Supervisor: Silvia Roizner
Account Executive: Rafa Pesaque
Production Company: GotFilm
Film Director: Salmon
Studio Design: Xnographics
Postproduction house: Metropolitana
Sound design: BSO Barcelona
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Highest Rated

kurtberengeiger's picture

Hmmm... I don't know how it is in Barcelona or Wolfsburg, but around here, Travolta & Co. don't carry a lot of cool factor... :/

kurtberengeiger
Activity Score 7330
Copywriter
SeanMartin's picture

Okay...

People love these gimmick ads, even if the technique is older than dirt. My issue with this ad is that the car -- which should be the focus -- is relegated to a secondary position to the choreography and the camerawork. If you'd done something as interesting with the car as you did with the dancers, there might be something truly fun here. Right now... sorry.

SeanMartin
partho's picture

Innovative Execution..impressive fim making!..interesting.

partho
Activity Score 46
creative director, BBDO India |

look who's watching!

kurtberengeiger's picture

Hmmm... I don't know how it is in Barcelona or Wolfsburg, but around here, Travolta & Co. don't carry a lot of cool factor... :/

kurtberengeiger
Activity Score 7330
Copywriter
whitespace's picture

The whale tail is a keeper.

whitespace
Activity Score 1953
Creative Director
Mr.Top's picture

Autoemocion? That voice gives me the creeps!!!

Fun comercial... but it could be for toilet paper and it wouldn't make a fucking difference.

Mr.Top
Activity Score 728
juliangray's picture

im sorry but this is not a advertising.
its a funny youtube vid.

the brand comes down terribly.

juliangray
Activity Score 987
Art Director
zax's picture

I prefer this one done in 2005 or 2006 for the "Sao Paulo Fashion Week".

http://www.ccsp.com.br/busca/busca.php?SearchArea=novo&t=TIM+Roupas

zax
Activity Score 36
Taufik Ramadhan's picture

didn't get the message but it's GOOD execution..

great job!!

Taufik Ramadhan
Activity Score 8
Editor at MNC Animation
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