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Rock & Roll, Square

Published/Aired: 
January 2008

Description

How would it look like if Travolta & Co. had to remake the Grease lightning scene today? The excitement for the first car would be the same... and not much else especially if you have your brand new car for a such a low price. Cheap young car (60 €/ month), cheap young ad. As simple as it gets.

Advertising Agency: Atletico International, Barcelona, Spain
Creative Director: Pepe Colomer & Josep M. Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Account Director: Flocelo Puig
Account Supervisor: Silvia Roizner
Account Executive: Rafa Pesaque
Production Company: GotFilm
Film Director: Salmon
Studio Design: Xnographics
Postproduction house: Metropolitana
Sound design: BSO Barcelona
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Highest Rated

SeanMartin's picture

I had to watch this three times through before I could decide if this was a professional production or not, and if it is... yikes. Canned music, kids who cant dance (it looked improvised on the spot), trendily shaky camera work, and -- as with the other one presented here -- the car gets slotted to a supporting role in the midst of the festivities.

I dunno, guys. Were this to pass by my desk, I'd probably turn it down. Yes, it's aimed at the target market, and it's done in a style that the target demographic would probably respond to. But it just feels so... amateurish. And not in a good way.

SeanMartin
SeanMartin's picture

I had to watch this three times through before I could decide if this was a professional production or not, and if it is... yikes. Canned music, kids who cant dance (it looked improvised on the spot), trendily shaky camera work, and -- as with the other one presented here -- the car gets slotted to a supporting role in the midst of the festivities.

I dunno, guys. Were this to pass by my desk, I'd probably turn it down. Yes, it's aimed at the target market, and it's done in a style that the target demographic would probably respond to. But it just feels so... amateurish. And not in a good way.

SeanMartin
xhp's picture

omg ... hang me !

xhp
Activity Score 543
Computer graphic designer |

xhpdesign.com

burnhard's picture

rather kill them.

burnhard
Activity Score 395
Art Director at BBDO Cape Town
vurtomatic's picture

Huh?

vurtomatic
Activity Score 364
Mr.Top's picture

Autoemocion? That voice gives me the creeps!!!

Fun comercial... but it could be for toilet paper and it wouldn't make a fucking difference.

Mr.Top
Activity Score 728
Mr.Top's picture

Autoemocion? That voice gives me the creeps!!!

Fun comercial... but it could be for toilet paper and it wouldn't make a fucking difference.

Mr.Top
Activity Score 728
Mr.Top's picture

Autoemocion? That voice gives me the creeps!!!

Fun comercial... but it could be for toilet paper and it wouldn't make a fucking difference.

Mr.Top
Activity Score 728
sp101's picture

Fire them!

sp101
Activity Score 137
advertising
Tincho's picture

"Cheap young car, cheap young ad"... if you read this you get the art direction... but will the customer get it? ...I doubt it. It feels cheap and amateur with no reason.

Tincho
Activity Score 1093
Art Director
esotericusername's picture

that was disgusting. Thanks for making my day just a little worse.

esotericusername
Activity Score 313
Art Director
Tapper's picture

Fking bizzarro, cheap young ad for cheap young car, funny on paper, not off it though.

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
misterpanda's picture

q chucha es esto!!!!!?????

misterpanda
Activity Score 282
Art Director at BBDO
Mr Hughes's picture

Brilliant.

Mr Hughes
Activity Score 386
Copywriter
Wordnerd's picture

it was physical pain watching this! man, this sucks!!

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

jajajajajaja que cague de risa! me entretuvo!

Guest
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