All over the country, women feel insecure being alone in the street, they may have to restrict their movements or activities because they feel unsafe. At some point in their life, many have had to or will have to face sexual harassment, abuse, and violence solely because they are women. Violence against women and girls cuts across lines of income, class, race, ethnic group, and residence. These are the major obstacles to the empowerment of women.
Robi Axiata Limited, Bangladeshi leading 4.5G telecom service provider, launched Ichchedana, a first-of-its-kind mobile based safety service, designed exclusively for women. It's a small step to give women the confidence to step out fearlessly and live their dreams with a trusted solution at hand.
Film advertisement created by Sun Communications, Bangladesh for Robi Axiata, within the categories: Electronics, Technology, Public Interest, NGO.
Group Creative Director: Tanvir Hossain
Copywriters: Apurba S Apu, Mannaf Kaiser, Rezbin Naher Monalisa, Ashfique Ahmed Aunik
Art: Sikder Tanvir Ahmed, n.zaman babu, Khaleed Bin Anwar, RH Rudro, Nazmul Sakib Rumi, Riazul Islam Tanveer, Kazi Jahangir Alam
Client Relations: Asifuzzaman Khan, Wakid Haider, Tushar Qazi Yamin Kabir, Abdullah Al Numan, Tanjila Afrin Trina, Amirul Babu, Samiul Haque
Director: Piplu R Khan
Production House: Applebox Films