Built not stitched

Agency Network: 
September 2015


Film advertisement created by Brave New World, India for Roadster, within the category: Fashion.

Advertising Agency: Brave New World, Bangalore, India
Creative Directors: Joono Simon, Freeda Lazar, Tara D'Souza
Producer: Avinash Daniel / Eleven Elements
Art Director: Bharat Narayan
Art Crew: Prarthna Gupta, Anpu, Dhruv Prakash, Nadeem
Set Design: Joshua Rozario
Sound Design: Ishwar Shankar
Editor Director: Rajaram Rajendran
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kleenex's picture

Well at least it not have any humans in it.

Activity Score 57557
Web Designer/Developer
selectivememory's picture

Built not stiched- get the double entendre, but does it have a strong insight, or any emotional connection for the consumer? Since the consumer is wondering whether to choose this brand, Roadster over any other, this connection needs to come out strongly- you have to back it up with an insight from which a tagline should follow.

Activity Score 46
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