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Agency Network: 
Published/Aired: 
November 2010

Description

Film advertisement created by Red Urban, United States for Richmond Optometry, within the category: Professional Services.

Advertising Agency: Red Urban Canada
Creative Director: Christina Yu
Art Directors: Joel Pylypiw, John Thai
Copywriter: Jon Murray, Adam Bailey
Producer: David Isaac
Production Company: Untitled Films
Director: Wendy Morgan
Executive Producer: James Davis, Lexy Kavluk
Producer: Tom Evelyn
Director Of Photography: Brendan Steacy
Editorial: Rooster
Post Production Editor: Chris Parkins
Assistant Editor: Evan Salusbury
Rooster Executive Producer: Melissa Kahn
Telecine: Notch
Colorist: Gary Chuntz
Post Production: Track & Field
Flame Artist: Andrew Rolfe
Music / Sound House: Piratemusic
Sound Director: Stephanie Pigott
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Highest Rated

jackmancer2017's picture

It's a nice idea - and it shows how important good eyesight is - but if you can see them both sharp these isn't really a need to check your eyes I suppose, so in that way it might not work that well.

jackmancer2017
Guest's picture

like it like it

Guest
Guest's picture

So clear

Guest
jackmancer2017's picture

It's a nice idea - and it shows how important good eyesight is - but if you can see them both sharp these isn't really a need to check your eyes I suppose, so in that way it might not work that well.

jackmancer2017
S.tefan's picture

Simple but great idea!
Like it

S.tefan
Activity Score 117
Willem de Kooning Academy |

http://www.stefanapswoude.nl

Guest's picture

Jackmancer you have a point. However I think you are taking the concept too literally.

You have no problem suspending your disbelief on whether the same bottle is either glue or eye drops in the concept, which is impossible. But you cant let it got that both of those is clear and not blurry...

but you do have a point

Guest
scarfinati's picture

Jackmancer you have a point. However I think you are taking the concept too literally.

You have no problem suspending your disbelief on whether the same bottle is either glue or eye drops in the concept, which is impossible. But you cant let it got that both of those is clear and not blurry...

but you do have a point

scarfinati
Activity Score 843
Art Director
thedesignaddict's picture

It's a nice, simple idea.

As a side note: I don't know why a director was needed for this production.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

hahah impressive!
but eyedrops only remaining me for LSD... O_O

Guest
Yarp's picture

So simple and gooooood.

Yarp
Activity Score 385
Copywriter at Freelance
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