Description
Film advertisement created by Ponce, Argentina for Rexona, within the category: Health.
Advertising Agency: Ponce, Buenos Aires, Argentina
General Creative Directors: Ricardo Armentano, Analía Rios, Joaquín Cubria
Creative Directors: Mario Crudele, Lucas Cambiano
Art Directors: Nacho Pérez de Muro, German Zecchi
Copywriter: Nicolás Chanseaud
Production Company: Park Pictures / Labhouse
Director: 300 ml
Executive Producer: Flora Fernandez Marengo
Producer: Maria Jose Garofali
DOP: Lula Carvalho
Production Designer: Julain Romera
Editor: Marcelo Moraes
Post Production: Che Revolution Post
Music: Salmón Osado
General Creative Directors: Ricardo Armentano, Analía Rios, Joaquín Cubria
Creative Directors: Mario Crudele, Lucas Cambiano
Art Directors: Nacho Pérez de Muro, German Zecchi
Copywriter: Nicolás Chanseaud
Production Company: Park Pictures / Labhouse
Director: 300 ml
Executive Producer: Flora Fernandez Marengo
Producer: Maria Jose Garofali
DOP: Lula Carvalho
Production Designer: Julain Romera
Editor: Marcelo Moraes
Post Production: Che Revolution Post
Music: Salmón Osado
May 17, 2012 - 22:24FlorPalazzolo
Acknowledgment.I like it.Really like it.
Planner at Universidad Caece
May 18, 2012 - 1:35nepotiums
Good.
Copywriter
May 18, 2012 - 3:19Temple
Excellent insight, lovely.
Creative Director
May 18, 2012 - 3:54killazol1
really nice
May 18, 2012 - 6:49Hadrons
Great copy. love their approach. good spot.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
May 18, 2012 - 12:06carlamarroquin
Me encantó la contraposición pie - manos/trasero/cabello/cara.
Creative Director at Punto 69
May 18, 2012 - 13:08kleenex
I love the idea.
Web Designer/Developer
May 18, 2012 - 17:50abake
Lovely. I just found the ending a bit... pedestrian. "Acknowledge them by keeping them dry and fresh" sounds a bit underwhelming.
But it's still an awesome spot.
RMG Connect Colombia
May 19, 2012 - 11:41Corbeen
swims in the sea of average.. just another cliche with nice pics.. sorry..
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