Cabbage, Interrupted

Agency Network: 
October 2009


The creative minds at Draftfcb are stirring the pot with a deliciously clever yet noble message as we enter the season of giving: Rescue Food! City Harvest – New York’s food rescue organization that fights hunger by rescuing excess good food that would otherwise go to waste and delivering it to food programs that feed hungry New Yorkers – launched a bold, new viral animated video microsite led by Draftfcb New York entitled, “Rescue Food.” The agency collaborated with top animators from around the country (who offered their services pro bono) to produce humorous, thought-provoking vignettes with a purpose - to solicit much-needed donations of food and funds.

Film advertisement created by FCB, United States for Rescue Food, within the category: Public Interest, NGO.

Advertising Agency: Draftfcb New York, USA
Writer: William Tran
Animation: Nathan Love
Music: Austin Wintory
Produced: Michelle Carman
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mikeelrapido's picture

Nice art...

Activity Score 1929
Copywriter at Evo S.C. |


alexander_bickov's picture


Activity Score 3281
Prof's picture

all these styles rock. really love it

Activity Score 1449
Copywriter |

Quite really.

Juan Cabral's picture

Terrible. Even Sackle has shown better ads today.

Juan Cabral
Activity Score 709
Copywriter |

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

...nice art....only

Guest's picture

Love this....simple but very the illustrations are nice!

Guest's picture

started off with a sense of morbidity - but nice finish to it. Happy ending. Gets the message across in a cute way.

Ivancette's picture

wouuuuuu that was bad!!!! nice animation do.

Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

Guest's picture

Take that, pixar. Great way of getting the message across.

Guest's picture

I dig...these would be sweet as a detective fiction-like webisode series. Haven't seen something this good come out of DFCB in a while.

Sherif Hany's picture

Well Done...simple Message...
but food doesnt waste it's self...we do waste it...
so the execution was drifting away

Sherif Hany
Activity Score 92
Producer/Director at Founder of Comrades Communications & Advertising
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