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Agency Network: 
Published/Aired: 
June 2010

Description

Film advertisement created by Publicis, Germany for Renault, within the category: Automotive.

Advertising Agency: Publicis Frankfurt/Publicis Conseil, Germany
Chief Creative Directors: Volker Schrader, Olivier Altmann
Creative Director Art: Nico Juenger
Creative Director Copy: Peter Kaim
Director: David Gray
DOP: Sebastian Pfaffenbichler
Producer: Federico Russo
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mosho's picture

loooool very funny :D

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

picky2's picture
picky2
Activity Score 280
Copywriter
Guest's picture

What does that one has anything to do?!! I think is funny and the tag line is great "life's too short to be boring" 100% agreed! Maybe a little more attitude is missing on the characters at the end but concept is ok

Guest
cef's picture

Yes you are right bontjas. Same idea, different products and direction.
And there might be another ad which is smilar to this one. but i dont remember yet. it might be a condom ad.
remember?

cef
Activity Score 547
Copywriter
pez's picture

Like it!

pez
Activity Score 1804
Creative Director
bknowlden's picture

Could have ended much better

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

The concept idea, singing load inside the car on a red light, is from a movie... I don't recall the name.

Guest
Guest's picture

the story "Funny Moment" an then "Dad from new Girlfriend" have seen bedder ads

Guest
monsieurange's picture

Funny

monsieurange
Activity Score 520
Creative Director
Guest's picture

very nice :-)

Guest
Guest's picture

this is so random.

Guest
Guest's picture

HAHAHA - but the end could have been better. The joke didn't connect with the what was being said. Anyways, What the hell, I like it.

Guest
Cube's picture

funny beginning but awful end.

Cube
Activity Score 458
jbuckingham's picture

Same

jbuckingham
Activity Score 915
Guest's picture

i love the guy in the car.

Guest
Corbeen's picture

so many wholes in directing and in the story as well. I mean singing in ur car i can understand, but making faces to other people on traffic light makes him look like his on drugs. It would have been enough if he is just ashamed when realizes that he has been caught in his intimate fooling around. second is the gathering infront of the door, I mean they look like a bonzo family all of them going in front of the house waiting the boyfriend of their daughter, it would have been enough to have a living room with the window to justify the fathers replica about the boys car.
third: the dialogues are like form the 80s.
all in all it flows in the cliche of standards.

bad job boys.

Corbeen
Activity Score 1095
utzkischuebbs's picture

it´s the first time that i like this song

utzkischuebbs
Activity Score 19
Guest's picture

Like this add, this one also plays on Belgium tv

Guest
Guest's picture

It's just funny, I've seen many commercials with the same mechanics.

Guest
paumarques's picture

Fa temps que els anuncis de cotxes no son divertits. m'agrada.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

jackmancer2017's picture

Should have ended before he said "At least you have a nice daughter". Too much.

jackmancer2017
Guest's picture

Isn´t it a Mercedes ad that is similar?

Guest
velle's picture

i love this commercial. it's PERFECTION.
im OK with the ending too - it allows for the awkwardness play out, and lets dad roll his eyes, which is a must-do in an ad like this otherwise it'd have felt incomplete
ps: he reminds me of a lot of guys :D, and he reminds me of a lot of dads :D

velle
Activity Score 1550
Copywriter
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