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Hitchhiker

Agency Network: 
Published/Aired: 
October 2010

Description

Film advertisement created by Publicis, Romania for Renault, within the category: Automotive.

Caption

Redefine standards.

Advertising Agency: Publicis, Bucharest, Romania
Worldwide Creative Director: Olivier Altmann
Romania Creative Director: Razvan Capanescu
Worldwide Account Director: Edouard Pacreau
Worldwide Account Manager: Christopher McIsaac
Romania Account Director: Catalin Albu
AV Producer: Frederique Le Goff
Production House: WAM, Wanda
Director: Sebastian Strasser
D.O.P.: Alex Lamarque
Music: Herb Alpert – “This guy’s in love with you”
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Guest's picture

goooood!

Guest
Guest's picture

Is he walking back home?

Guest
Guest's picture

Hahaha! This made me laugh!

Guest
krautland's picture

this is kind of nice. you didn't need the explosion though.

krautland
Activity Score 3214
Art Director at erm... no calls please.
jackmancer2017's picture

Yes yes - it gets the message across, that the Renault is a really nice car - but in a way that didn't really make sense.

jackmancer2017
Temple's picture

Hey, a car idea! Well done.

Temple
Activity Score 11341
Creative Director
talkingisfree's picture

I like it and, yes, the explosion is too much.

talkingisfree
Activity Score 2712
Art Director
LeeHarvey's picture

Hehe, made me smile.

LeeHarvey
Activity Score 3045
Creative Director
Ahmed Bahaa's picture

coooooool

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Guest's picture

love the song !

Guest
Guest's picture

Funny but I am not sure about the kind of car exploded, very old and ugly. It's too easy to redefine standards when they are so poor.

Guest
vanMeter's picture

nice

vanMeter
Activity Score 80
Creative Director at Naples, Florida. Houston, Texas. Chicago, Illinois. San Juan, Puerto Rico.
Guest's picture

decent. could have been produced better. cliche tag.

Guest
Guest's picture

Excellent. Classic. You should be proud of yourselves.

Guest
Guest's picture
Guest
Guest's picture

if you know the end after 10 secs of the ad - is it still a twist?

extremly predictable.

nothing special.

Guest
LeeHarvey's picture

Wow, a clearvoyant on AOTW!

LeeHarvey
Activity Score 3045
Creative Director
Sdb's picture

Nicely depicted..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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