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Agency Network: 
Published/Aired: 
May 2011

Description

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Copywriters: Didier Aerts, Patrice Lucet
Art Director: Philippe Boucheron
TV Production (WAM): Pierre Marcus, Guillaume Delmas
Director: Mathieu Mantonvani
Production Company: Big Productions
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Temple's picture

Good idea for a cabrio.

Temple
Activity Score 11341
Creative Director
pez's picture

I think I like this..

pez
Activity Score 1804
Creative Director
Fidele H's picture

I like the approach and the parallelism, it's a beautiful approach however I don't like the end line: get noticed in 12 seconds...

Fidele H
Activity Score 40
Art Director at Publicis Graphics, Lebanon
Benk85's picture

amazing!!!

Benk85
Activity Score 12
Copywriter at Stage Leo burnett
billmourre's picture

Good Idea!

billmourre
Activity Score 15
abake's picture

Huh?
Seriously?
It seems like first idea (and not in a good way), just very beautifully produced...

abake
Activity Score 1262
RMG Connect Colombia
Pierre123's picture

abake! LOL!!!

Pierre123
Activity Score 38
lucie123's picture

I don't like the end line too. But it's a very good idea for a cabriolet! Good job!

lucie123
Activity Score 604
Beamen's picture

The realisation is perfect but I see no real concept in this ad. Déjà vu. But it's a nice ad for such an ugly car!

Beamen
Activity Score 225
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