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Melody Gardot

Agency Network: 
Published/Aired: 
March 2010

Description

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Caption

Don't let the road ruin the music

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Martin Darfeuille
Copywriter: Alexandre Hildebrand
Director: The glue society
Production company: Wanda
Additional credits: Edouard Pacreau
Account Manager: Claire Roy-thermes
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Highest Rated

mauroxxx's picture

but...is the car coming with BOSE sound system? or noise reduction windows?? or both?? or... is the volume soooo loud that the guy became deaf??

it's confusing.

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
kleenex's picture

Great ad.

kleenex
Activity Score 58793
Web Designer/Developer
TommyO's picture

Nice way to demonstrate the USP.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

neki1990's picture

But the singing part is too long, kinda boring

neki1990
Activity Score 10
Hong Kong
Fidele H's picture

very nice :)

Fidele H
Activity Score 40
Art Director at Publicis Graphics, Lebanon
miko1aj's picture

old twist. Always makes me laugh if it's done properly. Hereby it is. Good one.

miko1aj
Activity Score 3086
Der Dada's picture

Nice craft! Good twist! Was totally absorbed by the music!
But we forget the horns here! Po Po!

Der Dada
Activity Score 35
Art Director
100proof's picture

Good ad, you're not really sure what to expect for the first half of the ad, you're sucked in by the music. Then the construction at the back of the stage, you're even more confused... then illumination, the tagline and car driving down the road.

My only criticism is the ending seemed poorly ordered, I didn't get a ton of impact at the climax as I felt I should have. Playing the music again as the man drives by the roadwork is repetitive, I would have been happy ending the ad with the tagline, some sort of technology note ("with a custom Bose system and noise-cancelling insulation standard in every model") and Renault symbol to finish it off.

100proof
Activity Score 14
Montreal, Canada
Boxey's picture

Nice music. Clunky ad.

Boxey
Activity Score 8879
Melaleuca In-House
Glut's picture

old twist indeed

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
notanugget's picture

Not a bad ad, but what an awful product. Aren't we supposed to be able to hear what is going on around us when we drive?

notanugget
Activity Score 135
Other
mauroxxx's picture

but...is the car coming with BOSE sound system? or noise reduction windows?? or both?? or... is the volume soooo loud that the guy became deaf??

it's confusing.

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
lucie123's picture

it's cofusing! When she's on the scene, she must not seeing the roadwork, just siging

lucie123
Activity Score 604
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