Agency Network: 
December 2017

Also From This Campaign 3


Renault Italy launched the new Renault Scenic campaign “Great News” conceived by Publicis Italy. Life holds great surprises, at least the road should not. Things that change our present and our future. This is the campaign concept where, each time, a couple of friends or partners have to face a series of shocking news that would put anyone to the test, but not Renault Scénic. A car equipped with technological systems that prevent our distractions and allow us to experience even the most surprising moments.

Film advertisement created by Publicis, Italy for Renault, within the category: Automotive.

Advertising Agency: Publicis, Milan, Italy
CEO Publicis Italy / Global Chief Creative Officer: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Creative Director / Copywriter: Francesco Martini
Art Director: Andrea Savelloni
Client Service Team: Daniela Di Maio, Ilaria Lorenzetti , Sara Barone
Strategic Planner: Mattia Bellomo
Producer: Giulia Atzori
Production Company: Filmmaster Productions
Director: Joachim Back
DoP: Jan Velicky
Executive Producer: Lorenzo Cefis
Producer: Nicole Lord
Editor: Francesco Loffredo
Sound Design: General Jingles
Post Production: Frame by Frame
Media Agency: OMD
Music: 'Stuck In The Middle With You' / Stealers Wheel
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