Real Plaza is the largest mall chain in Peru, with more than 20 malls nationwide. Today these are considerate as new public spaces in the city: here, families spend quality time. That’s why the brand purpose is spreading happiness to all families, cultivating tolerance, understanding and freedom of choice. This is a Christmas story that builds on the brand territory and, in a season full of sales and discounts, seeks to connect with their audience through emotion.
Film advertisement created by DDB, Peru for Real Plaza Malls, within the categories: Recreation, Leisure, Retail Services.
Executive Creative Director: Ricardo Chadwick
General Brand Director: Alberto Goachet
General Creative Director: Sergio Franco Tosso
Creative Directors: Mauricio Loredo, Gonzalo Veratudela
General Agency Producer: Vanessa Díaz
Agency Producer: Alithú Rosado, Karen Alburquerque
Production House: Señor Z
Directors: Bacha Z, Chinon Z
Director Of Photography: Chinon Z