Joy of Driving

Agency Network: 
March 2020


Driving represents an escape—and a possible gateway to deeper connection—in a new spot for Toronto-based luxury auto share service RCLUB.

The two-minute spot from Toronto-based Smaller Agency, and directed by Sean McBride of Someplace Nice, showcases the throaty roar, acceleration and handling of a high-performance car but also adds an element of humanity. It features a father taking a young car-obsessed boy saddened by the apparent loss of his mother to a mostly empty parking lot, where he lets him use a remote control to “drive” a high-powered Ferrari.

The spot ends with an unexpected surprise, accompanied by the super “The joy of driving should be shared.” It is followed by the descriptor “Performance cars for use. No matter how you choose to use them.”

Film advertisement created by Smaller Agency, Canada for RCLUB, within the categories: Automotive, Professional Services.

Advertising Agency: Smaller Agency
Executive Creative Director: Noah Barlow
Creative Director/Copywriter: David Ross
Art Director: Amber Hsu
Production Company: Someplace Nice
Director: Sean McBride
Executive Producers: Estelle Weir, Chilo Fletcher
Director of Photography: Michael LeBlanc
Producer: Mike Smith
Editorial: Outsider Editorial
Editor: Chris Murphy
Executive Producer: Kristina Anzlinger
Assistant Editor: Calum Moore
Colour and VFX: Alter Ego
Senior Colourist: Wade Odlum
Colour Assistant: Daniel Saavedra
Senior VFX Artist: Joel Osis
VFX Assistant: Hali Gale
Producer: Spencer Butt
Audio: Vapor/RMW
Engineer: Ryan Chalmers
Creative Director: Dustin Anstey
Executive Producer: Lindsey Bates
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