The campaign promotes RBC Future Launch, the financial institution’s 10-year, $500-million commitment to help empower the youth of today for the jobs of tomorrow. Emerging tech like AI, robotics + automation will displace millions of workers around the world. While these technologies will also create new jobs, the next generation of workers must be prepared and learn new skills to adapt.
Film advertisement created by Battery, Canada for RBC, within the category: Finance.
Co-Founder, Chief Creative Officer: Philip Khosid
Co-Founder, Chief Executive Officer: Anson Sowby
Partner/Head of Brand Management: Mike Parseghian
Partner/Executive Creative Director: Scott Brown
Executive Producer: Jeff Yee
Director: Rocky Morton / MJZ
President: David Zander
Executive Producer: Emma Wilcockson
Head of Production: Janet Nowosad
Producer: Brady Vant Hull
Creative Director: Eric Whipp / Alter Ego
Executive Producer: Hilda Pereira
Producer: Julie Neff