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Flame Trail

Agency Network: 
Published/Aired: 
January 2010

Description

In support of the 2010 Olympic Winter Games, The Royal Bank of Canada has sponsored the Olympic Torch Relay on its route across our vast country of Canada. It is to be the longest torch run in the history of the Olympics, and this spot was produced to create anticipation for the event and to capture the spirit of these moments leading up to the Games.

Producer: Ed Callaghan Exec. Producer: Eva Preger

Post Production & City: Transfer: Fergus @The Mill NY, Conform: Andy @ SOHO Post

Film advertisement created by BBDO, Canada for RBC, within the category: Finance.

Advertising Agency: BBDO Toronto, Canada
Agency Producer: Dena Thompson
Creative Directors: Carlos Moreno, Peter Ignazi
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Director: Chris Sargent
Production Co & City: Soft Citizen
Director of Photography: Chris Sargent
Editor & Company: Ross Birchall, Bijou Editorial. Toronto
Music & Music Publisher: Apollo Music
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Highest Rated

cef's picture

it would be perfect without that man.

cef
Activity Score 547
Copywriter
gmint7's picture

the suit guy spoils the whole ad.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

thedesignaddict's picture

Nice execution. The back end looks like ass.

thedesignaddict
Activity Score 5403
Art Director at Freelance
alexander_bickov's picture

Agree

alexander_bickov
Activity Score 3281
Flurb's picture

The line is what ruins if for me. The word "Funny" to be more specific. It's such a nicely shot, dramatic ad ... until "Funny how a single flams.." comes up. I would have said something like "Amazing how a single flame..." Funny doesn't fit with the tone.

Flurb
Activity Score 263
Creative Director
michdec's picture

I agree the line spoils it for me

michdec
Activity Score 440
yippieeyyeah's picture

Agree. Would have done it with "RSBC official sponsor of …" and no suit guy.

yippieeyyeah
Activity Score 43
Akademie für Kommunikationsdesign, Köln
jackmancer2017's picture

Yes suit guy is stupid, but the copy as well.

jackmancer2017
CrackerJackFlash's picture

i still think it's a wonderful thought.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

cef's picture

it would be perfect without that man.

cef
Activity Score 547
Copywriter
brandingworthspreading's picture

I would definitely take out the word funny. I'm sure the suit guy was forced by the client. Nice job.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

silvi's picture

Perfect without the final and the "funny" word.

silvi
Activity Score 4172
Copywriter
Madeinmelmac's picture

nice

Madeinmelmac
Activity Score 116
Copywriter
K.I.D_PUNK's picture

LOVE IDEA.

K.I.D_PUNK
Activity Score 151
Art Director at Advertising Agency Bangkok Thailand
rockfive's picture

NICE idea

rockfive
Activity Score 44
Graphic Designer
Tommy G.'s picture

I LOVE it

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Guest's picture

anyone know what the song playing in the background is?

Guest
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