Description
In support of the 2010 Olympic Winter Games, The Royal Bank of Canada has sponsored the Olympic Torch Relay on its route across our vast country of Canada. It is to be the longest torch run in the history of the Olympics, and this spot was produced to create anticipation for the event and to capture the spirit of these moments leading up to the Games.
Producer: Ed Callaghan Exec. Producer: Eva Preger
Post Production & City: Transfer: Fergus @The Mill NY, Conform: Andy @ SOHO Post
Film advertisement created by BBDO, Canada for RBC, within the category: Finance.
Agency Producer: Dena Thompson
Creative Directors: Carlos Moreno, Peter Ignazi
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Director: Chris Sargent
Production Co & City: Soft Citizen
Director of Photography: Chris Sargent
Editor & Company: Ross Birchall, Bijou Editorial. Toronto
Music & Music Publisher: Apollo Music
the suit guy spoils the whole ad.
:::J:::
Nice execution. The back end looks like ass.
Agree
Digital product designer | Custom URL shortener and smart links
The line is what ruins if for me. The word "Funny" to be more specific. It's such a nicely shot, dramatic ad ... until "Funny how a single flams.." comes up. I would have said something like "Amazing how a single flame..." Funny doesn't fit with the tone.
Agree. Would have done it with "RSBC official sponsor of …" and no suit guy.
Yes suit guy is stupid, but the copy as well.
I would definitely take out the word funny. I'm sure the suit guy was forced by the client. Nice job.
anyone know what the song playing in the background is?
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