In support of the 2010 Olympic Winter Games, The Royal Bank of Canada has sponsored the Olympic Torch Relay on its route across our vast country of Canada. It is to be the longest torch run in the history of the Olympics, and this spot was produced to create anticipation for the event and to capture the spirit of these moments leading up to the Games.
Producer: Ed Callaghan Exec. Producer: Eva Preger
Post Production & City: Transfer: Fergus @The Mill NY, Conform: Andy @ SOHO Post
Film advertisement created by BBDO, Canada for RBC, within the category: Finance.
Agency Producer: Dena Thompson
Creative Directors: Carlos Moreno, Peter Ignazi
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Director: Chris Sargent
Production Co & City: Soft Citizen
Director of Photography: Chris Sargent
Editor & Company: Ross Birchall, Bijou Editorial. Toronto
Music & Music Publisher: Apollo Music