Black Poetry

Agency Network: 
March 2018


Who can understand the myriad hues of black better than a person who's lived in darkness since he was 6 months old? To introduce its All-Black fabric collection, Raymond came out with a film which is an intriguing yet poetic ode to black fabric. We realize towards the end of the film that the ode is delivered by a blind poet - it is his interpretation of black. It has slick fashion colliding with a narrative that’s just as intriguing as it is lyrical. The narrative has a consistent progression, building human attributes into the color black and leading up to a striking touch of authenticity in the end - The film features Jugpreet Bajwa, an Indo-Canadian singer and writer who’s visually impaired.

Film advertisement created by Grey, India for Raymond, within the category: Retail Services.

Advertising Agency: Grey Mumbai, India
Creative Director / Copywriter: Sandipan Bhattacharyya
Film Director: Lloyd Baptista
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halaby87's picture

it's nice

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