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Watergun

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Film advertisement created by Cutwater, United States for Ray-Ban, within the category: Personal Accessories.

Advertising Agency: Cutwater, USA
Chief Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Devin Gillespie
Copywriter: Derek Szynal
Producer: Bill Spangler
Production Company: Slim Pictures
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kleenex's picture

Okay I liked what I saw in each of the ads, but all of them should been under one minute long...

kleenex
Activity Score 53855
Web Designer/Developer
atb2005's picture

The entire campaign is one big yawner. Tediously protracted (what happened to the keep it short and sweet?), at times predictable, and really not that entertaining.

atb2005
Activity Score 13557
Ads.chinaSMACK's picture

I liked the begininng, but the ad seemed to lose its way. Perhaps if they tool a similar approach to the Puma "Hunting" ads this would have been a more memorable ad.
Really boring waterfight...

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Temple's picture

Please, somebody resurrect the 30'' TV spot, and fast.

Temple
Activity Score 11341
Creative Director
Mick001's picture

can't agree more!! So boring add... great shots but so baddly executed!

Mick001
Activity Score 144
CEO of "Exclusive Group"
Hiperion's picture

I thought it was impossible: triple yawn.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Prof's picture

if i EVER see this repetitive emancipated happy youth having cute fun garbage again, I will start murdering things!

Prof
Activity Score 1449
Copywriter |

Quite really.

rakel's picture

nothing happens...

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
Boxey's picture

yawner

Boxey
Activity Score 8879
Melaleuca In-House
nicktydeman's picture

Nice concept just shame about the extremely weak soundtrack.

nicktydeman
Activity Score 8
Photographer
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