Static Wizard
Description
Film advertisement created by Cutwater, United States for Ray-Ban, within the category: Personal Accessories.
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Devin Gillespie
Copywriter: Derek Szynal
Producer: Mai Huynh
Account Person: Christian Navarro
Production Company: Tool of North America
Executive Producer: Brian Latt
Post-Production Co.: Cosmo Street
Visual Effects Co.: Ring of Fire
Director: Jason Zada
DP: Ketil Dietrichsen
Editor: Asako Ushio
Highest Rated
intriguing first 5 seconds and... long, boring and senseless last 1 and a half minutes
intriguing first 5 seconds and... long, boring and senseless last 1 and a half minutes

To me, this is not what Ray Ban stands for. Anyway I barely saw the logo or slogan "Never hide". Interesting video though, interesting to see if it actually works that way with static energy. But despite being interesting, not a good ad.

poorly excecuted, many 3d mistakes.... and as every had said: BORING!!!
Please put away those aviators and continue with your bull***

What a douche. This ad will send buyers running screaming away from Rays.....