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#ProudToBelong

Agency Network: 
Published/Aired: 
November 2018

Description

We look for ourselves in what we want to become. We wander, step after step, attracted by places we have not seen yet, by people we have not met yet. We don’t know what we’ll find but, no matter the direction, what has brought us there is what has been by our side the entire time. Our choices are the result of our experiences, of the roots from which we’ve grown and of the bonds we’ve built. And we know that it is precisely belonging to something that can set us free.

Film advertisement created by BBDO, Italy for Ray-Ban, within the category: Personal Accessories.

Advertising Agency: DLV BBDO,Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Alessandro Dore
Copywriter: Veronica Dal Cortivo
Director: Jacopo Carapelli
Photographer: Yuma Migliaccio
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