Also From This Campaign 10
Description
Film advertisement created by Cutwater, United States for Ray-Ban, within the category: Personal Accessories.

wtf was that about? the explosion was pretty lame anyways.

Well, that went nowhere, unimpressively.

gold!
No!!! Yellow
It's only advertising, nobody died.
15 seconds I'll never get back....THANKS!!
I don't know if I'm just in a bad mood today, or if the ads I'm watching really are unimpressive. Maybe it's both. That is without a shadow of a doubt the most pathetic explosion I have ever seen. If you're going to promise somebody an explosion in a paint can, then deliver on it - flash of blinding light, paint spattered everywhere instantly, paint can in tatters, perhaps still spinning from the blast. I've seen bigger explosions than that in porno movies. And moreover... what's the fucking idea here anyway? Christ, someone get me an Aspirin.
Oh my god, that was rubbish.
What is it with this sudden stream of 80's throwback ads and posters that are cropping up everywhere? Someone, somewhere needs to hear that repeating a style does not a) make it your own. b) make it "fresh". or c) make you look talented in the slightest.
Really bad considering the brand.
"Être un invité, doit être un imbécile"
Doin' it for the points

take 2 and call me in the morning.

take 2 and call me in the morning.

absolutely foolish

absolutely foolish
These are not so bueno... but, to be fair, the brief was obviously "show our new awesome colors!". So... I'm not quite sure what executions would be better.
+++
"I love some things, and don't love some other things."
Laaaaaaaaaaaaaaaame. That was such a disappointment.