Rape Crisis

November 2007


Production Company Website: www.suburban.tv

Advertising Agency: Jupiter Drawing Room, Cape Town, South Africa
Creative Director: Livio Tronchin
Art Director: Carl Willoughby
Copywriter: Ross Chowles
Production Company: Sub urban, Johannesburg, South Africa
Production Company Creatives: Damion Swan, Candice Moir, Brennan Lewis
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iT-iS-i's picture


iT-iS-i, like an upside down ! mark.

Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

shawn.roos's picture

To put it in context there's a massive "Proudly South African" campaign that's been running in South Africa. SA brands put the "proudly South African" mark on advertising to show they're...er...proudly south African. The proudly SA logo, is based on the south african flag.

So i guess this is kind of playing on that.

Activity Score 44
Nthngmn's picture

I see how they were trying to be "informal" and "approachable" but including that word "Guys...." was just clunky. Threw me off a bit.

Activity Score 626
Art Director
drunk dave's picture

What a piece of shit advertising. Are we trying to do a Charlize Theron rape ad? And even that sucked! Celebrity guilt ads have to be done properly and not a rush job as this obviously was.

drunk dave
Activity Score 1062
Copywriter at Publicis South Africa
andrej dwin's picture

absolutely love the emotional level on which it operates.
most anti-rape ads are nice creative, but never stand a change of having an impact. this one is different.

*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

Rattatat's picture

Bad taste.

Rapists are not to be talked to. They are to be punished.
You don't say "no-no, let's stop this."

Activity Score 48
RajToo's picture

Bad taste. Bad Director. Bad ad. Sorry guys.

Activity Score 134
Art Director
raverus's picture

not that bad.

Activity Score 1476
Art Director
Rachel.Mann's picture

Um, what? This ad incriminates all men. "I am not proud to be a South African Man?" Bomb.

Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Tincho's picture

I would have cut the speech with this: "How can I be? When every year we rape 500.000 women." The other part is unnecessary.

I think it isn´t THAT bad. Its OK.

I hope that guy is famous in South Africa, that would be better.

Activity Score 1081
Art Director
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