June 2019


On the occasion of Ralph Lauren’s latest campaign, our director Sharif Hamza highlights the work and the energy of "Work to Ride."

Founded in 1994 in Philadelphia, Work to Ride is a non-profit community-based prevention program that aids disadvantaged urban youth through constructive activities centered on horsemanship, equine sports and education.

For Filmmaker and Photographer, Sharif Hamza, this campaign was a great occasion to change things and emphasize good cause with a great brand.

Here, Ralph Lauren is proud to support the Work to Ride foundation with a grant that will directly fund collegiate scholarships for the Work to Ride high school athletes.

Production Company: Wildchild, New York, USA

Editor: Richard Cooperman

Photographer: Sharif Hamza
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