120 Years

Agency Network: 
Published/Aired: 
November 2010

Description

Film advertisement created by Y&R, Argentina for Quilmes, within the category: Alcoholic Drinks.

Advertising Agency: Young & Rubicam, Argentina
Creative Directors: Diego Tuya, Darío Rial
Art Director: Diego Tuya
Copywriter: Darío Rial
General Accounts Director: Eugenia Slosse
Account Director: Lucas Catalayud
Account Supervisor: Moe Morales Cornejo
Account Executive: Bárbara Federico
Account Assistant: Victoria Galbusera
Chief Producer: Luis Pompeo
Agency Producer: Diego González
Production Company: Landia
Director: Maxi Blanco
Creative Production: Andy Fogwill
Executive Producers: Claudio Amoedo, Nico Cabuche
Post-Production: Bitt Animation
Post-Production Coordination: Maldito Render
Soundtrack: The Fratellis “Chelsea Dagger”
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Highest Rated

jackmancer2017's picture

Song has been overused quite some time now - I'd stop using it. And I think it's dangerous to show other brands in your ad, I mean, Jupiler almost got as much time in the ad as Quilmes itself. And then there is the concept behind it, which I don't like too much. Products with legs and/or arms, I wouldn't do it.. Left to say, it was pretty long.

jackmancer2017
razorsharp creative's picture

Cute. But I have a thing about showing the competition in any advertising. Unless it's absolutely trashing the competitor's product, it's a free ride for them without enough benefit to the main product to justify the other guy's exposure. Focus on why your product is second to none (because in your mind there is no competition) and folks will believe...that is until they taste your product and it sucks, at which time the old adage rings true: Nothing kills a bad product faster than good advertising.

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

Guest's picture

ALL the ads now have the competition in it, the previous coke/pepsi ad... it's all the rage now...

Guest
sirvan's picture

That's Amstel's song.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Leffe is from Belgium, not france?!

Guest
jackmancer2017's picture

Song has been overused quite some time now - I'd stop using it. And I think it's dangerous to show other brands in your ad, I mean, Jupiler almost got as much time in the ad as Quilmes itself. And then there is the concept behind it, which I don't like too much. Products with legs and/or arms, I wouldn't do it.. Left to say, it was pretty long.

jackmancer2017
Guest's picture

Quilmes is part of the company AmBev which is owned by InBev which owns all of those beers. They are all part of the same parent company.

Guest
Aldis's picture

Quilmes is owned by AmBev, which is owned by InBev. All of the beers in the ad are part of the InBev parent company. Though I agree it is taking away from Quilmes, it is not taking away from the company as a whole.

Aldis
Activity Score 2
jackmancer2017's picture

Ah, alright, thanks :) I didn't knew that.

jackmancer2017
razorsharp creative's picture

Okay, so instead of showing the competition they're diluting the brands? Great. Can't wait to see the Lexus face off against the Toyota Camry!

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

Guest's picture

I like it!

Guest
vanMeter's picture

Giving your competition the chance to be at your 120th Birthday! What were they thinking? This should of been all about Quilmes, its great beer and its a Argentine cultural icon. Why not celebrate Argentina? The beer, the history, etc. I can think of any other direction to go that where they went.
The execution was nice. Nicely put together. I agree with Jaap, I don't dig the legs. Personify something else please.
Song has been over done as well. Heard it all over the US for the past couple years, and Amstel does it too.

vanMeter
Activity Score 80
Creative Director at Naples, Florida. Houston, Texas. Chicago, Illinois. San Juan, Puerto Rico.
Guest's picture

A mi me hizo reír. Me gusta mucho.

Guest
Guest's picture

Young and Rubicam Argentina, one of my favourite agencies in the world.
And one of the worst agencies choosing songs for their spots too.

Guest
dani_boi's picture

It's not the competition as some say. Quilmes is a brand from InBev brewery that is all over the world. They borrowed brands from the same company to say "Everyone around the world celebrates with Quilmes", which in my humble opinion is a simple and strong message.

Puts Quilmes "up there" with the top beers in the world, plus the account managing behind this must've been a lot of work.

dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

Guest's picture

I ♥ Beer!

Guest
Guest's picture

Nice!

Guest
Yarp's picture

All the "Guests" like it so it must be good.

Yarp
Activity Score 385
Copywriter at Freelance
Cheerriiee's picture

Cute, and still Friendly with the competition

Cheerriiee
Activity Score 952
Graphic Designer
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