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Published/Aired: 
December 2018

Description

Everyone loves a drink over the Christmas season. But many Australians are still risking their lives drink-driving to get home. #LiftLegends is a new road safety campaign, created by Publicis Worldwide, Brisbane, encouraging people to organise a #LiftLegend to make their way home. Set to the Bette Midler classic, Wind Beneath My Wings, it heroes the drivers who take care of you, and asks us all to consider being a #LiftLegend for our family and friends.

Film advertisement created by Publicis, Australia for Queensland Government, within the category: Public Interest, NGO.

Advertising Agency: Publicis Worldwide, Brisbane, Australia
Executive Creative Director: Ryan Petie
Creative Director: Lee Griffin
Director: Jonas McQuiggin
Head of Content and Broadcast: Vicki Lee
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