All Together Now

Agency Network: 
May 2018


There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. This sense of fun and anticipation is perfectly captured in Qatar Airways’ first World Cup campaign, which is made by the airline’s agency of record, 180 Kingsday. It features a re-recording of the classic song 'Dancing in the Streets' with singer and TV star Nicole Scherzinger – best known as judge on both the UK and US’s X-Factor. The result is an upbeat and infectiously fun-filled ‘musical’ style TV commercial, backed by a global media spend.

The campaign called ‘All Together Now’ is a complete visual identity and branding for Qatar Airways’ World Cup sponsorship, which covers design, print, online, OOH, social – but is led by a 60 second TVC that sees the world singing and dancing along to the iconic song. The musical caper features dancing fans of all ages and ethnicities singing cabin crew in Doha and dancing match stewards and mascots in Russia.

Film advertisement created by 180 Kingsday, Netherlands for Qatar Airways, within the category: Transport.

Advertising Agency: 180 Kingsday, Amsterdam, Netherlands
Production Company: Rattling Stick
Director: Traktor
Producer: Richard Ulfvengren
DOP: Tim Maurice Jones
Production Designer: Nick Foley-Oates
Offline Edit: Final Cut
Editor: Rick Russell
Assistant Editor: Lucy Berry
Producer: Frankie Elster
Post Production: MPC
Producer: Kayleigh Dugdale
VFX Supervisor: Kamen Markov
CGI Lead: Jessie Amadio
Colorist: Jean-Clement Soret
Sound Design Studio: Wave / Amsterdam
Sound Designer / Mixer: Randall Macdonald
Music Company: Wake The Town
Music Supervisor: Dave Goulding
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