Friends

Agency Network: 
Published/Aired: 
July 2010

Description

Film advertisement created by Advantage, Indonesia for Q TV, within the category: Media.

Advertising Agency: Advantage Advertising, Jakarta, Indonesia
Creative Director: Rajesh Menon
Art Director: Wang Zhi Liang
Copywriter: Rajesh Menon
Agency Producer: Fitri Mohede
Film Director / Editor: Jon Gwyther
Production House: Seven Sunday Films
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Highest Rated

Guest's picture

A well executed ad that hits the message. Don't let your friends drink and drive - there is no nice way to say it - impactful ad and therefore very effective

Guest
Temple's picture

No. Next.

Temple
Activity Score 11341
Creative Director
chethna's picture

At 0:24 the woman pats her stomach indicating (or so I thought) that she's pregnant so I assumed she wasn't drinking. Also the idea that you kill your friends to keep them from drinking and driving didn't gel with me, I understand they're making a metaphor, but still them being dead isn't better then them risking their lives.

chethna
Activity Score 6
Copywriter
Guest's picture

I think what they were trying to picture was... the guy who shoot them wasn't a friend...

Guest
whatthefudge's picture

I think they're implying that if you let your friends drive home when they're drunk, it's the same as if you killed them yourself. You're responsible for their deaths by not stopping them. Quite brutal ad.

whatthefudge
Activity Score 1266
Guest's picture

i luv it how it's unpredictable but the message strategy doesn't do it for me

Guest
Tyronne King's picture

I love how it's so unpredictable
the copy could have been better

Tyronne King
Activity Score 32
Art Director
Gjeli's picture

After he killed them he should killed himself too b/c he was drunk too!! Stupid ad!

Gjeli
Activity Score 105
Art Director
miko1aj's picture

are You serious? think again.

miko1aj
Activity Score 3086
Guest's picture

I dont think "kill a woman with a foetus inside her" is bad idea! :)

Guest
paumarques's picture

m'agrada, però el que si que és cert és que la dona podia conduir pq no havia begut.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

tirthomitro's picture

Hey you guys there @ Advantage Advertising, Jakarta, Indonesia:

a) WHAT ARE U GUYS SMOKING? b) IS IT AVAILABLE IN INDIA? c) IF YES, WHERE?

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

brandingworthspreading's picture

Terrible. Simply disgusting. Worst ad of the year.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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Guest's picture

A well executed ad that hits the message. Don't let your friends drink and drive - there is no nice way to say it - impactful ad and therefore very effective

Guest
velle's picture

i love how this ad calls you out for being not such a good friend if you let your friends drink and drive. letting them=you might as well put a bullet in their heads. it's true. only thing is, the guys in this tvc didnt seem to have too much... i know even moderate amounts impair judgment, but people do this all the time when social drinking, and most people seem to manage very well - so this ad may come across as a bit extreme. still, the shooting device is an excellent analogy. love it.

velle
Activity Score 1550
Copywriter
lan_phoebe's picture

Simply disgusting

lan_phoebe
Activity Score 27
Producer/Director
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