The Road Ahead

Agency Network: 
June 2020


The Road Ahead is a campaign to celebrate our country’s reopening. With the lockdown finally over, our film invites drivers to restart their journey on a road that no-one has travelled yet: a new normal that also includes dead batteries and small uncertainties. A return supported by Q8 with refuel vouchers for its customers.

Film advertisement created by Havas, Italy for Q8, within the categories: Industrial, Agriculture, Public Interest, NGO.

Advertising Agency: Havas, Milan, Italy
Deputy Executive Creative Director: Aureliano Fontana
Deputy Executive Creative Director: Bruno Vohwinkel
Creative Director: Eleonora Villari
Creative Director: Corina Patraucean
Art Director: Micaela Elisetti
Copywriter: Erika Troccoli
Head Of Strategic Planning: Francesco Russo
Account Director: Rosita Rafanelli
Account Supervisor: Maria Vittoria Macconi
Account Executive: Margherita Corini
Producer: Alessandro Sardini
Production Company: Filmmaster Production
Director: Iacopo Carapelli
Dop: Giuseppe Favale
Original Music, Sound Design and Mixing: Smider
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