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Agency Network: 
Published/Aired: 
December 2010

Description

Film advertisement created by Zerofriends, United States for Purell, within the category: Health.

Advertising Agency: Zerofriends, Hollywood, CA, USA
Creative Director: Stephen Reedy
Animator: Teague Chrystie
Director of Photography: Chris Saul
Music: Rich Arenas
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jackmancer2017's picture

Geez one day and already an ad based on this. I suppose they where already working on this but bravo ;p

jackmancer2017
CuriousPencil's picture

Already working on an ad for a one in however-many-tens-of-billions chance that NASA would announce this discovery?

I wonder how they're doing on that ad announcing my winning the El Gordo jackpot?

CuriousPencil
Activity Score 4225
Copywriter
jackmancer2017's picture

I can't question that last part, but what I meant is that they where probably already working on the Purell client - and than this news came up.

jackmancer2017
CuriousPencil's picture

No doubt, unless they've got the fastest new business team in the universe.

CuriousPencil
Activity Score 4225
Copywriter
Dot's picture

you guys are priceless. :-)

Dot
Activity Score 90

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Guest's picture

Impressive, quick-thinking and excellent execution.

Guest
Janae's picture

not impressed. not at all. i don't care about the space or so ever, my kitchen is dirty.
that matters. i hope the target group are not women between 25 and 45.

Janae
Activity Score 385
Guest's picture

Then you best not use Purell to clean your kitchen

Guest
Guest's picture

Actually for Jack and Pencil at the top. This discovery was announced several months prior. I believe there was even a mini-series with Morgan Freeman where this was announced. But as all scientific discoveries they have to go through a peer-review process that can take months. Once the peer-review is done they can announce it as a scientific find (that is if enough support the idea/claim/theory). So just because they created this ad a day after doesn't necessarily mean they created it in a day.

Multiple events could have been created for this spot and NASA's announcement was one of mock-ups.... possibly. ;) I'll leave room for my own peer-review on my theory.

Guest
CuriousPencil's picture

"Guest", you must have some insider knowledge the rest of the world isn't party to. The official Nasa announcement was December 2nd, according to Nasa: http://www.nasa.gov/topics/universe/features/astrobiology_toxic_chemic...

I'm going to bet that a detergent company isn't on Nasa's RSS feed of potential breakthroughs on the ElGordo chance they might have something relevant to piggyback a product into the limelight. And certainly they're not going to be on tenterhooks waiting for something on their peer-review list to be complete. I'd say it was an honest case of "Oooh look, that's news. Anyone got an hour spare so we can knock up a hijack?"

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Not a bad ad, though it was probably put together in a couple of hours. Not predictable at all and I liked the ending. My only concern is the link between target market and product. How many people really knew about the NASA news? How many women 25-55? I bet if I asked my mom she'd have no idea what I was talking about. But even so, it's neatly explained in the ad, so 7/10.

Guest
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