No is Beautiful

Agency Network: 
February 2020


Pure Leaf, the premium iced tea brand that believes there is no shortcut to making exceptional iced tea, unveils its first-ever purpose-driven campaign: “No Is Beautiful.” The campaign is derived from and celebrates the way Pure Leaf embraces the word ‘no’ when brewing iced tea. The brand says no to artificial flavors, no to tea powders and concentrate, and no to anything that doesn’t make Pure Leaf taste better. “No Is Beautiful” aims to inspire people to say “no” to the things that do not matter in tea and in life, so they can say “yes” to more of the things that do.

Film advertisement created by DDB, United States for Pure Leaf, within the category: Non-Alcoholic Drinks.

Advertising Agency: DDB, USA
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