Agency Network: 
November 2010


This latest instalment from Clemenger BBDO, titled Pardon, follows on from Brewtopia (2006) and Dove Love (2009) with two wide-eyed blokes embarking, map in hand, on an adventure through the picturesque land of Brewtopia, the ultimate destination for beer lovers. After a long and treacherous journey the guys arrive at their destination where they enjoy a well deserved cold Pure Blonde and things seem to be going nicely until one small faux pas sets off a rather unexpected chain of events. And in doing so the TVC illustrates the contrast between Brewtopia and our own impure world.

Film advertisement created by BBDO, Australia for Pure Blonde, within the category: Alcoholic Drinks.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Directors: Josh Robbins, Emma Hill
Art Director: Anthony Phillips
Planning & insights Director: Paul Rees Jones
Senior Strategy Planner: Michael Derepas
Director of Client Service: Paul McMillan
Group Account Director: Glenn Maddocks
Account Director: Brett Williams
Account Manager: Robbie Coleman
Executive Producer: Sonia von Bibra
Production Company: Plaza Films
Director: Paul Middleditch
Executive Producer: Peter Masterton
Cinematographer: Daniel Ardilley ACS
Production Designer: Annie Beauchamp
Offlline editing: The Editors
Editor: Peter Whitmore
Post Production / Special Effects: FuelVFX
Lead Flame Artist / On-set VFX Supervisor: Angus Wilson
VFX Supervisor: Simon Maddison
3D Supervisor: Chris Horvath
3D lead: Mike Bain
2D Supervisor: Sam Cole
2D Lead: Tim Walker
VFX Executive Producer Commercials: Celia Nicholas
VFX Producer: Erica Ford
Music Composition: Song Zu Sydney
Composer: Ramesh Sathiah
Producer: Virginia Welsh
Sound mix: Nylon Studios
Sound Designer: Simon Lister
Producer: Karla Henwood
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morse's picture

Very very nice. The acting is just perfect and what beautiful scenery.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Was that place made of breadsticks?

Guest's picture

Great follow up to 'Big Ad' Ant

Guest's picture

Good story and beautiful landscapes!

Activity Score 29
Art Director |

Labo Tomtom & Nana

Guest's picture

nothing special, just big budget and production.... but nothing. And with this budget sure you can write better scripts.

jackmancer2017's picture

Great story that falls flat halfway through in my opinion. Once they get to the summit. But great production.

Guest's picture

Agreed. They could have made the place much more "pure" if that's what they were going for. And you'd expect a pure, smooth beer to not make you burp like an asshole. Is that the target?

Guest's picture

good production not that good ending

JeffP's picture

Beautiful landscape, great production. The build-up is effective and then ... the whole thing crumbles.

Activity Score 810
Marketing Manager at TomTom
LeeHarvey's picture

Best comment so far.

Activity Score 3043
Creative Director
Guest's picture

The first part is stolen from the Lord orf The Rings (which is kind of mandatory for an adventure in NZ :P).

The second part is Greek/Roman-related. (Priestess of Vesta?)

Great use of references, but I don't really see the point :).

Guest's picture

It is more like The Clash of the Titans.

Guest's picture

It's a shame to build up something for 90 seconds so well, only to be let down at the end.

CUTIEPIE's picture

I thought it was kind of "lost"!!! ;P

Activity Score 347
CommandZ's picture

A very nice long walk for NO drink.

Activity Score 2515
Creative Director
Guest's picture

Why pegasus can't fly

krautland's picture


Activity Score 3212
Art Director at erm... no calls please.
Guest's picture

Why didn't he grab the beers?

Guest's picture

that's what I thought

Guest's picture

That is what I thought

Guest's picture

Truck playing AC/DC was much better

ralphstieber's picture

beautiful. perfect.

Activity Score 136
Copywriter at Miami Ad School Berlin
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