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Woman

Campaign
Agency Network: 
Published/Aired: 
September 2009

Also From This Campaign 3

Description

The campaign is about 173, the weight of PUMA LIFT, the lightest sneaker in the world. The length of each of these commercials is exactly 173 tenths of a second (In Brazil the commercials have standard lengths of 5, 10, 15 or 30 seconds). The commercials are presented by Marcos Mion, an MTV show host. In a few boards he resumes Rock and Roll in 173 grams, Hollywood in 173 grams and Woman in 173 grams. It’s all about doing more with less, like the best sneaker in 173 grams.

Film advertisement created by BBH, Brazil for Puma, within the category: Fashion.

Caption

Why don't you love me?
You're smothering me!

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Highest Rated

Guest's picture

Now you're talking. Thanks a lot!

Guest
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Can't read the cards. Sorry.

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ivan's picture

The copy is below the video. Hope it helps!

ivan
Activity Score 12
Creative Director at Ads of the World
Guest's picture

Now you're talking. Thanks a lot!

Guest
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