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Rock

Campaign
Agency Network: 
Published/Aired: 
September 2009

Also From This Campaign 3

Description

The campaign is about 173, the weight of PUMA LIFT, the lightest sneaker in the world. The length of each of these commercials is exactly 173 tenths of a second (In Brazil the commercials have standard lengths of 5, 10, 15 or 30 seconds). The commercials are presented by Marcos Mion, an MTV show host. In a few boards he resumes Rock and Roll in 173 grams, Hollywood in 173 grams and Woman in 173 grams. It’s all about doing more with less, like the best sneaker in 173 grams.

Film advertisement created by BBH, Brazil for Puma, within the category: Fashion.

Caption

Hey
Ho
Let's
Go

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shahidali's picture

i don't find even a 173 gram of advertising. great opportunity missed. where's the lightness of the sneaker. where's the usp???!!!

the brief suggests a 17 sec cut. i believe, the viewers are not going to set a chronograph to see how long the tvc is.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

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