PUMA Winterized

Agency Network: 
October 2018


Film advertisement created by The Hype | Pixomondo, China for Puma, within the categories: Fashion, Retail Services.

Advertising Agency: The Hype | Pixomondo, Shanghai, China
Creative Director: Aslan Malik
Art Director: Jingo Li
Celebrity: Na Zha
Director: Aslan Malik
Camera: Jason Michael Lopez
Producer: Yanyie Tran
Styling: Dre
Consultant: Jingo Li
Visual Effects: George Zu
Music: Douglas Brown / Happy All The Time, Jason Pedder / Audio Network
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Danielazar's picture

I would start by choosing different music for the film.
I would add more contrast between the environment and the red/magenta glowing sticks.
I would make a logical progression as to how the sticks finally created the puma logo.

Activity Score 136
Art Director at Havas Germany
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