Journey of Football

Agency Network: 
Published/Aired: 
March 2010

Description

A celebration of true football. For Africa. For Football. For the insane love of the game that possess us all and unites us beyond borders. Bringing football back to its roots. Because love is football.

The TV spot, shot by Syrup, the global advertising agency for PUMA Teamsport, is the latest in the LOVE=FOOTBALL campaign which encompasses everything from chalk drawings and stickers to websites, billboards and finally this. All leading up to the South Africa World Cup. The spot is homage to the soul of the game of football. Shot on location in Angola, Ghana and The Ivory Coast and soundtracked by ‘Going On’ by Gnarls Barkley, it features PUMA players Samuel Eto'o, Gervinho, Emmanuel Eboue and Mohammed Zidan.

Additional Photography; Boaz Fround, Kate Cunningham

Film advertisement created by Syrup, United States for Puma, within the category: Fashion.

Advertising Agency: Syrup, an LBi Group Company, USA
Production Company: Syrup, an LBi Group Company
Chief Creative Officer: Jakob Daschek
Director: Jakob Daschek
Creative Director: Gui Borchert
Director of Photography: Max Goldman
Senior Producer: Kate Cunningham
Executive Producer: Omino Gardezi
Editor: Graeme Pereira
Music: Gnarls Barkley
Photographer: Sesse Lind
Senior Account Director: Jennifer Giroux
Associate Producer: Anders Paus Hedberg
Colorist: Tom Poole, Company 3
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Highest Rated

Caprisel's picture

Nice song. ive been repeating this video simply coz i wanna listen to the song. Nice

Caprisel
Activity Score 59
Graphic Designer at NEMISA, Caxton magazines
gmint7's picture

why african players are always well sculpted?

gmint7
Activity Score 2645
Art Director at ad grad @ S Francisco |

:::J:::

ivan's picture

Africans have less fat on their body genetically. They didn't need it because the weather is warm. Further north people need a layer of fat above their muscles to keep them warm and have reserve energy.

ivan
Creative Director at Ads of the World
gmint7's picture

that's interesting.. place and weather can affect people's body.
reminds me of a joke why they always win the olympics sprint. (cuz they have to outrun cheetahs..)

gmint7
Activity Score 2645
Art Director at ad grad @ S Francisco |

:::J:::

alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3217
Hiperion's picture

sculpted?
what´s the fuckin meaning of sculpted?

I like the spot (and the song)

Hiperion
Activity Score 3092
Creative Director at zinkproject Valencia
J Designer's picture

Sculpted = Toned, fit, Muscles + Hot

J Designer
Activity Score 2416
Graphic Designer at Click Clack
xcreativity's picture

nice one. simple but good!

xcreativity
Activity Score 2356

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

LeeHarvey's picture

Nice song, that's it.

LeeHarvey
Activity Score 3029
Creative Director
Marlus Lau's picture

I always feel emotive when I watch these videos about africa.

very cool video and song. good execution.

Marlus Lau
Activity Score 1788
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
shahidali's picture

I didn't like it much. Shots are not great and the synchronization is not there. To me, its a great opportunity missed.

shahidali
Activity Score 4037
Dhaka, Bangladesh |

shahid

brandingworthspreading's picture

Adidas is sponsoring the South African team... I think the campaign they have is way better. Check it out at : http://brandingworthspreading.blogspot.com/2010/03/south-africa-2010-a...

brandingworthsp...
Activity Score 608
Copywriter at brandingworthspreading.com |

Blog | Twitter

monchebeat's picture

good! the song very cool!

monchebeat
Activity Score 112
Creative Director |

..::MONCHEBEAT::..

monsieurange's picture

Nice AD, but not fantastic.

monsieurange
Activity Score 512
Creative Director
satrianee's picture

each time i see an ad on football i feel sorry for North Americans... How come they can call that game a football?

Nice scenes and good song...

satrianee
Activity Score 3734
Inesita's picture

It's not a new thing but it works. I love the colours and pictures. I actually got goose bumps.

Inesita
Activity Score 63
Marketing Manager
Caprisel's picture

Nice song. ive been repeating this video simply coz i wanna listen to the song. Nice

Caprisel
Activity Score 59
Graphic Designer at NEMISA, Caxton magazines
cosakirida's picture

lovely!

cosakirida
Activity Score 41
Art Director
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