The greatest gift is sharing

Agency Network: 
Published/Aired: 
December 2021

Description

Christmas is all about loving, caring and enjoying precious moments with our closest ones. When it comes to children though, it is mostly about getting the gifts they wished for! The excitement, anticipation, and thrill of opening a gift under a Christmas tree, creates a magical period full of unique feelings.

This year, Public’s Christmas campaign has gifting at its core but in an entire new & different perspective. Because gifts come in many shapes and forms, our goal through our campaign was to portray a variety of them: The gift of acceptance, the gift of unconditional love, the gift of offering, the gift of caring about others and the greatest gift of all, the gift of sharing.

Film advertisement created by 4wisemonkeys, Greece for Public, within the categories: Electronics, Technology, Office Equipment, Retail Services, Toys.

Advertising Agency: 4wisemonkeys, Athens, Greece
Film Production: Brightshoe
Head Of Planning: Mark Aris
Head Of Creative: Vaggelis Davitidis
Creative Director: Peny Pagoni
Associate Creative Director: Fereniki Mitreli
Associate Creative Director: Alexis Alifragkis
Art Director: Eleanna Vazaka
Senior Copywriter: Alexandros Revelas
Junior Art: Myrto Konstantinidou
Account Director: Ersi Kounelaki
Account Manager: Lamprini Mertiri
Junior Account Executive: Nikoletta Imvrioti
Director: Kostas Maroudis
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