The outdoors is great, getting dirty is good. But while you’re out there getting dirty, local councils are getting taxpayer money really dirty. With 75% of UK councils declaring a climate crisis, the campaign looks to encourage and empower the outdoor community to use their individual voices to ask those very same UK councils to take decisive action and ‘divest the dirt’- by reinvesting their pension pots away from fossil fuels. Instead choosing to invest in more sustainable, environmentally sound options will protect the great outdoors, the places we all love to get dirty – the good kind.
Film advertisement created by Cut Media, United Kingdom for Protect Our Winters UK, within the category: Public Interest, NGO.