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Agency Network: 
Published/Aired: 
September 2020

Description

McKinney partnered with POW (Protect Our Winters) to create “Common Ground,” a call to action designed to reach outdoor athletes and enthusiasts. The short film urges them to vote on November 3, making their voices heard at the polls in support of candidates and policies to counteract the ravages of climate change and its damage to snowpack, forests, and water.

Narrated by celebrated climber and Oscar-winner Jimmy Chin, “Common Ground” is a two-minute celebration of what America is built upon: the land itself. Despite a range of backgrounds and political views, it’s the one thing all lovers of the outdoors cherish.

Film advertisement created by McKinney, United States for Protect Our Winters, within the categories: Public Interest, NGO, Recreation, Leisure, Sports.

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