100% Woman

Agency Network: 
January 2017

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Priceline Pharmacy is building on the success of their 100% Woman brand platform with their new ‘Women in Sport’ execution created by Ogilvy Melbourne, which launches during the WBBL and Priceline Pharmacy Kooyong Classic tennis coverage this week.

Featuring high profile female athletes from the AFL, Cricket and Netball, the message is clear: women and men’s athletes share the same passion and determination, and the new groundswell of support for women’s sport in Australia will ensure they share equal success

Film advertisement created by Ogilvy, Australia for Priceline, within the category: Pharmaceutical.

Advertising Agency: Ogilvy, Melbourne, Australia
Business Director: Sarah Bailey
Account Director: Chad Whatcott
Senior Account Manager: Jessica Graham
Executive Creative Director: David Ponce de Leon
Art Director: Selby Staynor
Copywriter: Rebecca Matlioski
Senior Producer: Charlotte Griffiths
Production Company / Offline: Mr. Smith Projects
Director / Editor: Curtis Hill
Producer: Elise Trenorden
DOP: Joel Betts
Online: Puffin Post
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