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morse's picture

That's really beautiful and shocking at the same time.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

certainly a piece of visual art.

kleenex
Activity Score 58645
Web Designer/Developer
jamesrmcnally's picture

great visual art...but not sure how effective of an anti-krokodil piece this is. There may be a ton of gruesome flesh-eaten-away scare tactic ads in Russian media already, making this a good change of pace to spur more or different discussion, but I can't help but feel like this glamorizes / fantasizes krokodil more than it emphasizes the insanely bad side effects.

jamesrmcnally
Activity Score 2
Sane Seven's picture

I agree with James McNally. It glamorizes the drug (perfect death) but it's a great piece of work. One of the best short films I've seen in a long time. Sin City like script and visuals are really great. I can't see it working as a social ad but I don't think it's aimed at the users. Its goal is to make people talk about it and I think it will achieve its goal. I personally didn't know this drug but I have shared this video on my FB.

Sane Seven
Activity Score 4
Fractal Visuals's picture

Definitely had a level of discomfort, but at the same time provided an interesting visual to go with the message, but I agree it doesn't provide enough negative implications - could be a product of the animation in that it separates the viewer from piece because they aren't real people experiencing the suffering.

Fractal Visuals
Activity Score 2
Producer/Director at Fractal Visuals |

Video Production company: www.fractalvisuals.com

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