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Pretty, Maria Sharapova

Published/Aired: 
April 2007

Tags

Advertising Agency: Wieden & Kennedy, Portland, USA
Agency Producer: Robyn Boardman
Creative Director: Steve Luker
Copywriter: Alberto Ponte
Copywriter: Sheena Brady
Art Director: Mira Kaddoura
Production Co: Smuggler
Director: Ivan Zacharias
Exec. Producers: Nick Landon & Patrick Milling Smith & Brian Carmody
DP: Bob Raggozine
Editor: Filip Malasek @ Robata
Post / EFX: The Mill
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Rusio's picture

Nice idea. Play with stereotypes in sports.
Thumbs Up

Rusio
Activity Score 326
Copywriter
LSR's picture

Aaaaw.. great!

LSR
Activity Score 17
Art Director
Rusio's picture

Ivan, this is just one ad or there`s a campaign?

Rusio
Activity Score 326
Copywriter
ivan's picture

I only got this one. I don't know if this is a campaign... Will try to find out.

ivan
Creative Director at Ads of the World
wgeddes's picture

i think its just one. this ran all the time in the states, and i didn't see any others.

http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
• ω •'s picture

wow...respect!

• ω •
Activity Score 193
Art Director
Chocolat's picture

lovely :)

Chocolat
Activity Score 286
Art Director
kalpesh78's picture

Awesome...

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

klek's picture

Hahaaha nice one :)

klek
Activity Score 58
Web Designer/Developer |

http://www.klek-design.com
now on a new url!!

Yamu's picture

excellent

Yamu
Activity Score 6
Other
Tapper's picture

Shit-hot.

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
wgeddes's picture

ive always liked this one.

wgeddes
Activity Score 298
Art Director
lsadunb's picture

Probably a Lion for 2 reasons:

1) It's a good idea.
2) It's Nike's.

lsadunb
Activity Score 571
Copywriter
Rusio's picture

Definetly a Lion because:
Once again Nike comes out with a great idea.

Rusio
Activity Score 326
Copywriter
Rog's picture

Cute.
You enjoy the journey.
But, you know where you're going.
(And Serena is kicking her grunting ass!)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

slim's picture

Forget that it's Nikes. (Should they be marked down because they have a reputation for doing great work?) The idea is fresh. The execution is flawless. And it speaks the truth.

slim
Activity Score 1047
Copywriter
Thiago Aranha's picture

Fu***ing awesome!!! Love it!! Nice twist..

Thiago Aranha
Activity Score 121
Copywriter |

Lorem Ipsum dolor sit amet...

boxitron's picture

I wander: How many of the ppl that posted comments on this particular ad have at least took part in a production this huuuuge?

boxitron
Activity Score 8
Other
kandi's picture

she's sooooo pretty...

kandi
Activity Score 204
Art Director
suradej's picture

very nice casting especially the camera guy. he look very a camera guy..... pretty

suradej
Activity Score 8
Art Director
Schizzy's picture

Has nobody wondered why she's still wearing her earrings on the court?

Schizzy
Activity Score 203
Copywriter
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