Agency Network: 
October 2009


Film advertisement created by Sharpe Blackmore, Canada for Premium Plus, within the category: Food.

Advertising Agency: Sharpe Blackmore Euro RSCG, Toronto, Canada
Creative Director: Ron Tite
Art Director: Mike Sundell
Copywriter: Jamie Lamb
Producer: Barb Gibson
Director: Eddie Chu
Production Company: Brown Entertainment
Editor: Brian Noon, Traffik
Music & Sound Design: Chris Tait, Pirate Toronto
Composite / Animation: Topix
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Highest Rated

Guest's picture

hmmm... why does it look weird?

Guest's picture

so effor for that!?

Ya's picture

simple and tasty

Activity Score 161
Art Director
Juan Cabral's picture

Someone tried to imitate me, without success.

Juan Cabral
Activity Score 709
Copywriter |

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

lucdesaulniers's picture


Activity Score 1145
Jet Propulsion Lab's picture

If advertising creativity didn't matter whatsoever, I probably would've LOVED this spot!
I mean, who would NOT get this clear, straight-forward message for the product?

Executioal technicalities aside, it feels very out-of-place in this day and age, but that's probably THE reason it comes across wierdly hip and cool.

Jet Propulsion Lab
Activity Score 10679
Guest's picture

'bof' was funny. learned in my french class we use it when we don't like something.

opposite of u's picture

imitate u in what, juan? color or any liquid splash is reserved for u? U invented it? never before and never after, is that right?

opposite of u
Activity Score 301
Guest's picture

hmmm... why does it look weird?

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