Rose from concrete

Agency Network: 
Published/Aired: 
March 2015

Description

Film advertisement created by Wieden + Kennedy, United States for Powerade, within the category: Non-Alcoholic Drinks.

Advertising Agency: Wieden + Kennedy, USA
Production Company: Smuggler
Director: Jaron Albertin
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Highest Rated

damnson's picture

Yeah, the end was kind of disappointing.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Pete R.'s picture

Nice buildup, but doesn't really work.

Pete R.
Activity Score 3412
Illustrator
damnson's picture

Yeah, the end was kind of disappointing.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I agree.

kleenex
Activity Score 58777
Web Designer/Developer
emhollis's picture

I love this type of advertisement because of of simplicity but the powerful message that it sends. It allows the audience to truly relate to the level of start of a super star athlete. Showing how ever athlete no matter the sport or occupation started somewhere as just "somebody". It pulls you in with the cinematography and holds you by telling a story. Having an audience wanting to know the outcome of an advertisement is an excellent way to actually have your audience watch it in its entirety. The ending was a tad abrupt and could have been a little bit more exciting but the message sent actually gave me goose bumps. I know that gatorade will have to counter this one with something even better and if this is powerade's new advertising campaign i cannot wait to see what they come up with for future commercials. Ill give this a solid 8/10

emhollis
Activity Score 23

Evan Hollis

Kikin's picture

Still better ending than lost.

Kikin
Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

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