Biker

Campaign
Agency Network: 
Published/Aired: 
January 2010

Also From This Campaign 2

Description

Power of Movement was started in 2007 by the Arthritis and Autoimmunity Research Centre Foundation, which is part of University Health Network. What started as a grassroots Toronto-based yoga fundraiser has since grown to become a Canada-wide campaign, raising funds and awareness for this often misunderstood group of diseases which affect people of all ages. Through Power of Movement, Canadians of all ages are celebrating their mobility in hopes of finding better treatments and ultimately, cures.

Film advertisement created by John St, Canada for Power of Movement, within the category: Recreation, Leisure.

Advertising Agency: john st., Toronto, Canada
Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Stuart Campbell
Copywriter: Jennifer Rossini
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alexander_bickov's picture

Funny

alexander_bickov
Activity Score 3217
CrackerJackFlash's picture

inspirational

CrackerJackFlash
Activity Score 19518
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Reality Check's picture

Simply not as involving or moving as it should be.

Reality Check
Activity Score 2487
krautland's picture

not enough. i want to know why he does yoga.

krautland
Activity Score 3182
Art Director at erm... no calls please.
duketheunderdog's picture

I don't get it, is this biker supposed to be menacing or something? Why wouldn't he do yoga? Are you afraid of people with tattoos?

duketheunderdog
Activity Score 39
Garbage man
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