Agency Network: 
May 2016


Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Film advertisement created by Ogilvy, Canada for Post Shreddies, within the category: Food.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
TV Director: Michael Downing
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Guest's picture

I find the diamond vs square a ridiculous idea. It hasn't prompted me to look at Shreddies again. I have eaten the cereal for many years, I am 66 yrs old. This stupid campaign has made me think its time to purchase cereal from a company that thinks I have a brain larger than a cheerio.

Guest's picture

I find your Ads on the diamond vs square a ridiculous idea as well, they make it as though People are Stupid as well as makes me not want to eat Shreddies anymore!

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